The aloha shirt emerged in Honolulu in the 1920s and early 1930s, and the term appeared in print on 28 June 1935 in an advertisement for Musa-Shiya the Shirtmaker; Ellery Chun registered aloha sportswear as a trademark in 1936 and Aloha Shirt in 1937, holding the rights for twenty years. Locals initially found the bright prints too wild and preferred muted reverse-printed versions, and it was Alfred Shaheen's higher-quality pieces after statehood in 1959 that made the shirt acceptable business dress in Hawaii. In 1965 Bill Foster Sr campaigned for Aloha Friday, letting workers wear the shirt one day a week; it began in 1966 and spread across the mainland in the 1990s as Casual Friday. That is why it is the rare garment older Americans like most: YouGov finds the over-65s split 52% positive to 13% negative, against 38% to 20% among 18 to 29 year olds, reversing the age pattern of nearly every other item tested.